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Digital Watermarking coming to a theater near you

Designtechnica has an interesting bit about digital watermarking being used by Hollywood to help fight piracy. Apparently the watermark can be applied to both the audio and video streams and can tell Hollywood sleuths which location, theater and even date and time a film was illegally duped. Digimarc Corp developed this watermarking tech for Hollywood's shiny new Digital Cinema System Specification. 
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